The Spirit Business

The new spirit combines Belvedere rye vodka with the taste of roasted organic robusta coffee beans. The liquid is said to carry flavours of roasted coffee beans, toffee and dark chocolate, ending with a ‘soft, velvety finish’.

The name Dirty Brew pays homage to the ‘cheeky and irreverent nature’ of the ‘dirty coffee’ technique, which involves adding a shot of espresso to a liquid to darken it.

François-Xavier Desplancke, president and CEO of Belvedere Vodka, said: “At Belvedere, we are creators with a simple philosophy: innovate with purpose, craft with excellence. Belvedere Dirty Brew is the purest, yet the darkest, culmination of this vision – subversively sophisticated and yet elegantly crafted.”

Desplancke described the expression as a blend of the luxury spirits space with the “intricate artistry of coffee craftsmanship”.