As famous for its design as for its fastening system, the Cartier LOVE bracelet is an iteration that is as unprecedented as it is symbolic.

In the luxury industry, even the most timeless creations are regularly entitled to their dose of innovation. New materials, new features, design variation... all of these factors are likely to inject a surprise effect and additional desirability into the major fundamentals.

A winning formula that has certainly not escaped Cartier. While the jeweler celebrated the centenary of its Trinity collection last year with new square formats, the Parisian label is now adding an exclusivity to the repertoire of its LOVE line.

Born in 1969 under the impetus of designer Aldo Cipullo, to whom Cartier also owes another of its great successes, the Juste Un Clou line, the LOVE bracelet has established itself as one of the House's most distinctive creations. Its key markers: a rigid oval shape, visible screws and successive variations in yellow, pink or white gold, with or without diamonds.