The Swiss watchmaker is starting the 2025 season with a bang and is resuming its title as official timekeeper of F1 twenty years later.

More than 230 Grand Prix victories to his name as a partner of the competition and a comeback that is now effective, that of timekeeper of Formula 1. With this appointment, TAG Heuer succeeds Rolex and reconnects with its past, having held this position from 1992 to 2003.

"From the golden age of motor racing to today's cutting-edge circuits, TAG Heuer is an integral part of motorsport, embodying precision and an unwavering commitment to excellence (...) When we return to the tracks, we are not only back, we are at home," says the brand, which in 1971 was the first watchmaker to sponsor a Formula 1 team, Scuderia Ferrari.