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1 Apr 2025

TAG Heuer’s Epic Comeback to Formula 1® with a Timepiece That’s As Fast As It Looks

Lux Expose

In a sport where even a blink can cost you the podium, precision is everything. So it’s only fitting that TAG Heuer is back where it belongs: as the Official Timekeeper of Formula 1®. And they’re not just showing up quietly. Oh no. TAG Heuer is celebrating this historic comeback with a head-turning, adrenaline-pumping masterpiece: the TAG Heuer Monaco Split-Seconds Chronograph | F1®.

This is no ordinary watch. It’s a 10-piece limited edition mechanical marvel that captures the high-octane energy of a Grand Prix weekend and straps it right onto your wrist.

If watches could talk, the TAG Heuer Monaco would have some serious stories to tell. Launched in 1969, it broke every rule in the book with its square case, left-side crown, and automatic chronograph movement. It was rebellious, stylish, and instantly iconic – especially when Steve McQueen wore it in Le Mans, turning it into the unofficial watch of cool.

© By Publicis Media.

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