A partner of the club since the start of the 2021 school year, the luxury brand intends to leverage this collaboration to strengthen its reach among younger audiences.

For four seasons now , PSG players have been favouring Dior Homme outfits for their professional appearances off the pitch. CD Icons sweater , logo jacket, Dior Combat derbies or Dior Carlo shoes ... so many pieces that shape dressed up or more casual looks on the side-lines of the Parisian team's matches.

Like the partnership between Off-White and AC Milan or the rumours of a rapprochement between Louis Vuitton and Real Madrid, the association between football and luxury aims to build on shared values ​​of excellence and performance while gaining media visibility, both through the prism of the collective (the team) and the individual (the players).

So many assets that have inspired the fashion house which, in its latest campaign, associates its Baby Dior brand with its collaboration with Paris Saint Germain.

In this promotional clip filmed at the Parc des Princes, the brand highlights its men's wardrobe through four international players - Lee Kang-In, Bradley Barcola, Ousmane Dembébé and João Neves - interviewed here by young aspiring journalists dressed in the latest creations of Cordelia de Castellane, artistic director of Baby Dior.