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10 March 2025

Balmain Beauty strengthens its haute parfumerie offer

Journal Du Luxe

Six months after its introduction on the prestige fragrance market, Balmain's Les Éternels line has been enriched with a reference and is opening up to a new olfactory family.

After musks, ambers, florals and woods, Balmain Beauty is embarking on the exploration of an "aromatic citrus". And not just a little: even if it means offering an energizing scent, Blanc Galaxie summons here a quintet - citron, hand of Buddah, bergamot, mandarin green, lime - accompanied by notes of myrtle and magnolia.

The ninth juice in the collection, this fragrance also enriches the list of new releases from Balmain's Eternals, which launched in the summer of 2024 around four exclusive scents - Amber Salt, Red, Bronze and Infinite Blue - as well as revisited historical references such as Green Wind, Ivory, Ebony and Carbon.

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