Timex Group and Aston Martin Forge a Dynamic Partnership in Luxury Watchmaking
Luxury and performance converge in an exciting new collaboration between Timex Group and Aston Martin, two iconic brands that have long defined excellence in their respective industries. Announced at the prestigious Timex Group Global Summit in Abu Dhabi, this partnership heralds a bold expansion into high-end horology and jewelry, setting a new benchmark for craftsmanship and design.
Under the terms of this licensing agreement, Timex Group will develop, manufacture, and distribute exclusive watch and jewelry collections under the Aston Martin and Aston Martin Aramco Formula One® Team brands. The initiative blends Aston Martin’s legacy of precision engineering and automotive luxury with Timex Group’s expertise in timekeeping, promising to captivate collectors, motorsport enthusiasts, and style connoisseurs alike.
Lux Expose
30 January 2025
Timex Group and Aston Martin Forge a Dynamic Partnership in Luxury Watchmaking
Lux Expose
Luxury and performance converge in an exciting new collaboration between Timex Group and Aston Martin, two iconic brands that have long defined excellence in their respective industries. Announced at the prestigious Timex Group Global Summit in Abu Dhabi, this partnership heralds a bold expansion into high-end horology and jewelry, setting a new benchmark for craftsmanship and design.
Under the terms of this licensing agreement, Timex Group will develop, manufacture, and distribute exclusive watch and jewelry collections under the Aston Martin and Aston Martin Aramco Formula One® Team brands. The initiative blends Aston Martin’s legacy of precision engineering and automotive luxury with Timex Group’s expertise in timekeeping, promising to captivate collectors, motorsport enthusiasts, and style connoisseurs alike.