Chinese Travellers to Make 200M Trips by 2028: Luxury Spending, Digital Influence, and Airport Retail Trends in 2025
2025 marks a pivotal inflection point in global tourism — and Chinese travellers are once again leading the charge. After years of pandemic disruption, China’s outbound travel market is not just recovering, it’s accelerating toward a new horizon: 200 million international trips by 2028.
Luxury travel preferences, digital influence, and higher spending are top trends among Chinese travellers, according to China Trading Desk as the market research firm releases its latest China Outbound Travel Sentiment Survey for Q1 2025.
As Chinese travellers return to overseas travel in greater numbers in 2025, global travel retailers are preparing for a fresh wave of high-spending Chinese shoppers. According to the latest insights from China Trading Desk, 28% of Chinese tourists now budget over ¥50,000 per trip, significantly outspending general travellers. A majority (58%) of Chinese travellers have the intent to shop before boarding in the airport, while 28% are undecided – a clear opportunity for targeted promotions or in-store engagement to convert potential shoppers.
China Trading Desk
16 April 2025
Chinese Travellers to Make 200M Trips by 2028: Luxury Spending, Digital Influence, and Airport Retail Trends in 2025
China Trading Desk
2025 marks a pivotal inflection point in global tourism — and Chinese travellers are once again leading the charge. After years of pandemic disruption, China’s outbound travel market is not just recovering, it’s accelerating toward a new horizon: 200 million international trips by 2028.
Luxury travel preferences, digital influence, and higher spending are top trends among Chinese travellers, according to China Trading Desk as the market research firm releases its latest China Outbound Travel Sentiment Survey for Q1 2025.
As Chinese travellers return to overseas travel in greater numbers in 2025, global travel retailers are preparing for a fresh wave of high-spending Chinese shoppers. According to the latest insights from China Trading Desk, 28% of Chinese tourists now budget over ¥50,000 per trip, significantly outspending general travellers. A majority (58%) of Chinese travellers have the intent to shop before boarding in the airport, while 28% are undecided – a clear opportunity for targeted promotions or in-store engagement to convert potential shoppers.